Sponsored by Burrell Color Lab

Start out 2010 by taking care of the business side of your business.

Digital capture has changed more than just how you take portraits – it’s changed the studio business model.  There are differences in how to market, determine costs and create products.

Using sound business practices, Glen will walk through some of the basic functions of determining your pricing, marketing and sales.

Although Glen won’t tell you how much to charge, he will give you tools to determine if you are profitable and how to increase your sales.

Another neat segment of this program is determining how much your studio will need to gross in order for you to realize that much needed raise (yes, studio owners deserve raises too).

This program will conclude with ideas to increase your sales and improve your sales technique.

This is a must see program for all studio owners and managers – and anyone else who’s interested in the business side of photography.

Glen Gray has owned and operated Gray’s Mountain Studio in Jonestown, PA with his wife, Pat for 13 years before joining Burrell Professional Labs as a Marketing Sales Representative.

Gray’s Mountain Studio specializes in senior portraits.  Glen also taught fourth grade for ten years.  With this background in teaching and photography, Glen has been asked to speak at PPA’s National Convention, PPA’s Marketing and Management Conference, and various state and regional conventions.  He has also instructed and assisted at Triangle Institute, the Mid-Atlantic Regional School (MARS) and in Jamaica week-long classes in PhotoShop and Digital Capture.   He is Past President of both the Northeastern Pennsylvania Professional Photographers Association and the North Central PPA.

In local, state, and national competitions Glen Gray has received numerous blue ribbons, the Art Leather Folio Trophy, the Best Salon Print Trophy and loan collection prints. His portrait titled, “Strategy Session” has been displayed at Disney’s Epcot Center in Florida as part to the Loan Collection Display. He received his Craftsman Degree in July 1996 from the Professional Photographers of America during their National Convention in Orlando, Florida. At the 2001 PPA of PA Convention in Pittsburgh, Glen received the PPA National Award.

Glen’s move to Burrell Professional Labs in January of ’93 has allowed him to share his passion for photography and business with studios in helping them develop sound photographic, marketing and business skills.

The location for the Jan.19th 2010 Delaware PPA meeting is:

Youngs Studio
134 W. Loockerman St.
Dover DE 19904
302-734-2447