
Beth Forester and Mark Campbell will be giving an all day program for DPP on May 13, 2008 at the Dover Sheraon. The program is from 9am - 6pm. The first 1/2 of the program is free to all DPP members. The full day is $30 and includes a PPA Education Merit!
In this program Beth will cover all aspects of digital senior portrait photography from the initial phone call to the final sale. She will share insight into the various digital techniques she uses to create images that will “pump up” any senior session and attract new customers to your studio. From digital composites to simple photoshop actions, she will provide the techniques she uses everyday in her studio to create one-of-a-kind portraits for her clientele. Finally, she will also discuss “senior philosophy” and how you can use it to your advantage to create higher demand in your market area and thus increased senior sales.
Some of the topics discussed:
1. traditional proofs—how to use them to increase your sales
2. how to create demand in your market area and keep your schedule full
3. how to pre-sell your digital effects
4. creating a menu of digital effects
5. understanding the senior client
6. specialty products that will increase your sales
Beth Forester is owner and operator of a studio in the small town of Madison, West Virginia. Currently in the 11th year of her career, Beth’s studio has moved from her home into a spacious studio in the heart of her small hometown. She has been named West Virginia Photographer of the Year three times (2004, 2006, and 2007). She has also received the prestigious honor of being twice being named Mid-East States Photographer of the Year in 2006 and in 2007. Along the way to achieving these titles, Beth has earned, 9 Kodak gallery Awards, 4 Fuji Masterpiece Awards and 11 Loan Collection images.
Mark Campbell

The advent of Digital photography has brought photographers a measure of control and freedom never before attainable – but at a price. TIME! What good is having all that control if you become a slave to the computer? This program will squeeze every ounce of efficiency from your daily routine by teaching a vast array of shortcuts and automation, while preserving the highest possible image quality. You’ll learn to work with RAW files as quickly as JPEGs, retouch effortlessly, and get predictable, repeatable results from all your printers. In addition to covering ways to streamline your workflow, we’ll also look at 3rd party products that can help you finish your work AND GO HOME AT NIGHT!
Some of the topics will include: Shooting smart, overcoming digital camera focusing problems, RAW file processing, batch processing that your employees can do, retouching, understanding color management and resolution, actions and other automation, enhancing your subjects, and creating unique products that have the “WOW” factor.
Don’t miss out on a chance to simplify your life and increase your income while working less! It might sound too good to be true, but it isn’t – it just requires learning and implementing a system that makes sense for you!